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Performance
Marketer
& Meta Ads
Specialist

I help D2C brands scale revenue through data-driven paid advertising, full-funnel strategy, and creative that converts — not just looks good.

₹2Cr+
Ad Spend Managed
₹20Cr+
Revenue Generated
4.5x
Average ROAS
7+
D2C Brands Scaled
Meta · Google · YouTube · Shopify CRO
Platforms & Expertise

I don't run ads.
I build growth engines.

I'm Mayang Siddhpura — a Performance Marketer and Brand Growth Specialist trusted by D2C brands across India to scale revenue with measurable results.

With ₹2 crores+ managed in ad spends and ₹20 crores+ in sales generated, I specialize in crafting full-funnel strategies that take brands from zero traction to consistent, profitable scale.

My edge: I combine analytical rigor with creative intuition — I know what the data says AND what makes people click, scroll, and buy.

Meta Ads Google Ads YouTube Ads Full-Funnel Strategy Creative Direction Shopify CRO Media Buying UGC Strategy D2C Growth
₹2Cr+
Total Ad Spend Managed Across Brands
₹20Cr+
Total Revenue Generated for Clients
3.5–5x
ROAS Range Across Campaigns
18%
Average CPA Reduction Delivered
7+
D2C & Retail Brands Scaled
Core Skills

Built for results,
not vanity metrics.

Every skill I've developed is in service of one thing: making your ad spend work harder and return more.

📊

Meta Ads (Facebook & Instagram)

Campaign architecture, audience layering, creative testing, Advantage+ campaigns, and bid strategy optimization for D2C brands.

ProficiencyExpert
🎯

Full-Funnel Media Buying

Structured TOF → MOF → BOF campaigns that guide cold audiences to purchase and build long-term customer lifetime value.

ProficiencyExpert
🎬

Creative Strategy

UGC-style videos, ASMR concepts, lifestyle vs product creative testing, and ad copy that hooks at every funnel stage.

ProficiencyAdvanced
👥

Audience Segmentation & Targeting

Interest targeting, lookalike audiences, custom audiences, retargeting pools, and behavioral segmentation for precise reach.

ProficiencyExpert
📈

Budget Scaling & Optimization

Profitable budget scaling using horizontal and vertical methods, CBO strategies, and performance-based budget reallocation.

ProficiencyAdvanced
🛒

Shopify & Landing Page CRO

Conversion rate optimization — CTA placement, offer structuring, user flow improvements, AOV uplift, and bounce rate reduction.

ProficiencyAdvanced
My Services

What I deliver
as your growth partner.

End-to-end performance marketing services tailored for D2C brands ready to scale.

01

Performance Marketing

Full-funnel paid campaigns across Meta and Google designed to drive qualified traffic and maximize ROAS from day one.

  • Meta (Facebook & Instagram) Ads
  • Google Search & Shopping Ads
  • YouTube Ads
  • Campaign audits & restructuring
02

Media Buying & Strategy

Strategic budget allocation, ad set structuring, and bid optimization to hit your efficiency targets and scale profitably.

  • CBO & ABO campaign management
  • Advantage+ shopping campaigns
  • A/B testing frameworks
  • Bid strategy optimization
03

Creative Strategy

Performance-driven creative briefs and execution. I tell your brand story in ways that convert, not just impress.

  • UGC & ASMR content direction
  • Ad copy writing
  • Creative testing frameworks
  • Lifestyle vs product testing
04

Sales Funnel Development

Structured TOF, MOF, BOF campaigns with remarketing sequences that turn browsers into buyers and buyers into loyalists.

  • Cold audience acquisition (TOF)
  • Engagement & nurture (MOF)
  • Retargeting & remarketing (BOF)
  • Customer retention campaigns
05

Landing Page & CRO

Beyond ads — I help you maximize what happens after the click. Higher conversions mean lower effective CPA.

  • Landing page layout consulting
  • CTA positioning & offer placement
  • AOV improvement strategies
  • Bounce rate reduction
06

Analytics & Reporting

Data-driven insights delivered weekly. You always know exactly where your money is going and what it's returning.

  • Weekly performance reports
  • KPI tracking dashboards
  • Campaign health audits
  • Growth strategy recommendations
Case Studies

Real brands.
Real results.

Here's how I've helped D2C brands achieve profitable scale through strategic paid advertising.

Brand 01
Black Mamba Jewellery
Jewellery / D2C
3.5x+
ROAS Maintained
₹20Mn+
Revenue Generated
207
Campaigns Managed
🎯 Objective: Boost online D2C sales via Meta Ads

Strategy

Tested lifestyle imagery vs product-focused creatives to identify what resonated with the jewellery-buying audience.
Ran interest-based and lookalike audiences in separate ad sets to avoid audience overlap and improve signal quality.
Built a full TOF + BOF structure — awareness campaigns feeding retargeting pools for high-intent conversion.
Managed 207 campaigns with total ad spend of ₹10.5L+, maintaining consistent delivery and performance.

Results

3.16–4.11x ROAS across campaigns
997 purchases in single month (Jan 2025)
₹10.5L+ managed in one month
₹20Mn+ revenue over multiple quarters
Scaled ad spends profitably
Brand 02
Mesmerize India
Spiritual Jewellery / D2C
4.5x+
Consistent ROAS
4.43x
Average ROAS
↑ AOV
via Bundle Offers
🎯 Objective: Grow D2C sales & brand loyalty

Strategy

Led with "spiritual energy" messaging and storytelling — connecting the product to the audience's values and identity.
Built custom audiences of yoga, spirituality, and wellness-interested users for high-affinity targeting.
Deployed ASMR and UGC content-led ad formats to create immersive, scroll-stopping experiences.
Implemented bundle offer promotions to increase AOV and reduce cost per acquisition effectively.

Results

4.43x avg ROAS across 12 ad sets
₹1.21L+ spend managed (sample period)
Cost per purchase as low as ₹158
Increased AOV through bundle strategy
ASMR + UGC creative formats proven effective
Brand 03
Sterlyn
Premium Jewellery / D2C
4.5–5x
ROAS Average
–18%
CPA Reduction
4.56x
Avg ROAS (Jan 2025)
🎯 Objective: New customer acquisition at scale

Strategy

Positioned the brand at the premium/high-end tier using minimalistic, aspirational creatives that spoke to quality.
Targeted jewellery buyers and fashion-interested audiences with interest and behavioral stacks.
Ran Advantage+ campaigns to leverage Meta's machine learning for broader scale and discovery.
Maintained 207 campaigns across the account with ₹10.5L+ total spend and 4.56x average ROAS.

Results

4.5–5.0x ROAS maintained across months
18% reduction in Cost Per Acquisition
4.56x avg ROAS on ₹10.5L+ spend
Successful Advantage+ campaign scaling
Strong new customer acquisition at efficient CPAs
Brand 04
Nextory India
Fashion Jewellery / D2C
4.4x+
Average ROAS
3 Months
To Repeat Customers
74
Active Ad Sets
🎯 Objective: Brand awareness & D2C sales scale

Strategy

Combined UGC and high-end model shoot creatives to appeal to both aspirational and value-conscious buyers.
Prioritized Advantage+ shopping campaigns for maximum reach and automated creative optimization at scale.
Built a retargeting engine using product catalog ads and collection page-specific campaigns to close warm audiences.
Currently managing 74 active ad sets with ₹38,784 total spend and 4.43x average ROAS (Apr 2025).

Results

4.43x avg ROAS (April 2025)
₹38,784 managed with 312K impressions
Top ad set ROAS: 5.84x
Strong repeat customer base within 3 months
CPP as low as ₹115 on best sets
Brand 05
Halden Luxury
Premium Gifting / D2C
₹10Mn+
Monthly Sales
4.73x
Avg ROAS (Jan–Mar 2025)
367
Ad Sets Managed
🎯 Objective: Position Halden as India's top luxury gifting brand

Strategy

Targeted working professionals, luxury buyers, and gifting audiences — high-intent, high-value segments with strong purchase intent.
Ran collection page-focused campaigns and Advantage+ shopping campaigns for broad reach with intent signals.
Built festive and corporate season-specific offers to capture peak demand windows (Diwali, Weddings, Valentine's).
Maintained a complete TOF/MOF/BOF funnel structure across 367 ad sets with ₹10.6Cr+ total ad spend.

Results

4.73x ROAS (Jan–Mar 2025 period)
₹10.65Cr+ total spend managed
4,373 purchases in single ad set
Top ad set ROAS: 7.06x
Strong festive + corporate seasonal performance
Brand 06
Albino Lifestyle
Men's Fashion / D2C + Retail
₹1.19Cr+
Total Revenue Generated
₹46.6L+
Total Ad Spend Managed
3,135+
Total Purchases Driven
🎯 Objective: Scale D2C sales & retail store footfall via Meta Ads across India
₹46.6L+Ad Spend
7.79Cr+Impressions
3.36Cr+Unique Reach
17.9L+Total Clicks

Strategy

Built a multi-layered regional targeting strategy covering North, South, Eastern India, and premium high-end location clusters — running separate campaigns per geography for hyper-precise messaging and budget control.
Combined Sales, Remarketing, Traffic, and Branding campaigns in parallel — using TOF traffic campaigns to fill awareness funnels and dedicated retargeting pools to convert warm audiences at lower CPA.
Deployed Advantage+ Shopping and creative testing campaigns to identify high-performing product angles including Bestsellers, Linen, Mango Zodiac, and Turtle Jade Blue collections.
Ran Kora Store Location-specific campaigns targeting buyers near Kora retail touchpoints (398+ purchases, ₹15.8L+ revenue from Kora sets alone) — creating a true omnichannel funnel.
Managed significant branding campaigns — IG Profile Visit (7.67Cr+ reach), Page Likes, Traffic, and WhatsApp campaigns — building long-term brand equity alongside direct-response conversion objectives.

Overall Results

Best ROAS: 5.34x (Bestsellers April)
3,135+ total purchases across account
₹1.19Cr+ total tracked purchase value
33.5M+ unique users reached
7.79Cr+ total impressions
Full TOF + MOF + BOF funnel managed
Kora Store campaigns: 398 purchases
Data source: Windsor.ai (Live Feed)
Brand 07
Kora
Retail Store Targeting / Omnichannel
₹15.8L+
Kora Campaign Revenue
₹7.27L+
Kora-Specific Ad Spend
398+
Purchases (Kora Sets)
🎯 Objective: Drive store-linked purchases at Kora retail locations via Meta geo-targeting
₹7.27L+Total Spend
20.3L+Impressions
2.56xAvg ROAS

Context & Strategy

Kora is a premium menswear retail chain across India. I ran a dedicated stream of geo-targeted Meta campaigns within the Albino account to drive footfall and linked online conversions near each Kora store location.
Built hyper-local campaigns using radius and city-level targeting around Kora store clusters — separate campaigns per season (March, April, May, Sep, Jul) with dedicated product-specific creatives per store region.
Ran dedicated Kora Remarketing campaigns targeting past website visitors and purchasers who had engaged with Kora-related content — achieving up to 3.49x ROAS on retargeting ad sets.
Integrated Kora campaigns into a broader omnichannel funnel — using traffic campaigns to build Kora-specific audiences, then converting them with Kora store-targeted conversion campaigns.

Results

Peak ROAS: 3.49x (April Kora Locations)
398+ purchases from Kora-specific sets
₹15.8L+ Kora campaign revenue
Successful omnichannel D2C + retail strategy
Geo-targeting across 10+ Indian cities
Data source: Windsor.ai (Live Feed)
My Process

How I work
to get results.

A structured, repeatable approach that removes guesswork and puts every rupee to work.

01

Audit & Research

Deep-dive into your current account, competitors, audience, and brand positioning. No assumptions — only data.

02

Strategy Build

Full-funnel campaign architecture, audience mapping, creative briefs, and offer strategy tailored to your growth goals.

03

Launch & Test

Structured A/B testing across creatives, audiences, and placements to find the winning combinations fast.

04

Optimize & Scale

Double down on winners, kill losers, and scale budgets profitably using CBO, Advantage+, and bid strategies.

05

Report & Refine

Weekly performance reports with clear insights, next steps, and continuous strategy refinement for month-over-month growth.

Client Reviews

What founders
say about me.

Don't just take my word for it — hear from the D2C brand founders I've worked with.

"
★★★★★

Working with Mayang has been a game-changer for Black Mamba. His strategic thinking, deep understanding of performance marketing, and creative execution helped us scale our sales while maintaining a strong ROAS. He doesn't just run ads — he builds growth systems.

MS
Mukund Singhal
Founder — Black Mamba Jewellery
"
★★★★★

Mayang's work for Mesmerize India has been phenomenal. He understood the niche of natural stone jewelry perfectly and crafted campaigns that connected emotionally and converted practically. His funnel strategies and creative ideas consistently delivered above-target ROAS.

SK
Shrey Khandwala
CEO — Mesmerize India

The freelancer
advantage
you actually get.

Why brands choose me over agencies — and keep working with me month after month.

01

You work with me, not a junior

Every strategy, campaign, and optimization is done personally by me — no account managers, no handoffs.

02

Proven at scale

₹2Cr+ in ad spend managed with consistent 3.5–5x ROAS across multiple D2C brands and categories.

03

Creative + analytical thinking

I bridge the gap between what data says and what creatives should say — a rare combination in performance marketing.

04

Full transparency

Weekly reports, open access to accounts, and honest communication about what's working and what needs to change.

Platforms & Tools I Work With

Meta Ads Manager (Facebook & Instagram) Expert
Google Ads (Search, Shopping, Display) Advanced
YouTube Ads Advanced
Shopify (Store & Analytics) Advanced
Meta Advantage+ Campaigns Expert
Pixel & Conversion API Setup Advanced
Creative Briefing & UGC Direction Expert
Let's Work Together

Ready to scale
your D2C brand?

Let's talk about your brand, your goals, and how I can help you build a profitable paid marketing engine.

💬 Send Me a Message View My Work First
Handle
@MayangSiddhpura
Platforms
Meta · Google · YouTube
Specialization
D2C Performance Marketing
Location
India (Available Remote)