₹9.23L spend. ₹62.13L revenue. 24 days.
Full-funnel Meta Ads for a D2C fashion brand: prospecting, retargeting and conversion campaigns running together, scaled without losing efficiency.
6.73xPurchase ROAS, all ad sets
₹62.13LWebsite purchase revenue
₹9.23LTotal spend
2,153Purchases
The challenge
The brand needed to scale spend through June without the usual drop in ROAS that comes with bigger budgets, while keeping its average order value high and avoiding discount-led sales.
What we did
- Separate campaigns for prospecting, retargeting and conversion
- Scaled the three “High performing” ad sets by 20–25% every 48–72 hours to protect ROAS
- Held CPA at ₹428.75 against a ₹2,885.89 AOV
- Ran 10 ad sets at once with clean exclusions and no audience overlap
Outcomes
- Best ad set: 10.60x ROAS, ₹1,07,688 revenue from ₹10,158 spend
- Second best: 10.10x ROAS, ₹1,12,894 revenue
- Average order value held at ₹2,885, with no discount dependency
- 624,832 people reached, 798,117 impressions
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