Full-funnel campaign structure
Prospecting, retargeting and conversion campaigns run together, with exclusions so ad sets don't compete for the same people.
Meta Ads for fashion brands in India
Facebook and Instagram ads for premium womenswear, ethnic and couture, footwear and jewellery brands. Built around your margins, your seasons and your return rates, and reported against Shopify revenue.
₹2Cr+
Ad spend managed across fashion and jewellery brands
6.73x
Best-month ROAS, across all ad sets
2,153
Purchases for one brand in 24 days
What's included
Every plan starts with a free 15-minute audit and a weekly WhatsApp report.
Weekly creative testing
New hooks, statics and short videos tested every week. Winners get budget; losers get switched off fast.
Catalogue and Advantage+ shopping
Dynamic product ads from your Shopify catalogue, so shoppers see the exact pieces they browsed.
Retargeting and repeat purchase
Abandoned cart, site visitor and past-buyer campaigns that bring people back for a first and second order.
Shopify-verified reporting
We judge results on store revenue, not just what Ads Manager reports, and fix pixel and Conversions API tracking first.
WhatsApp leads for stores
For brands with a studio or store: lead forms and click-to-WhatsApp campaigns that bring in walk-ins and enquiries.
Why fashion needs a different Meta Ads playbook
Fashion brands don't behave like other ecommerce. Margins are healthy but returns and RTO eat into them, demand swings with the festive and wedding calendar, and the product changes every season. A generic ads agency sets up the same campaigns it runs for gadgets or supplements. We set up accounts around how fashion actually sells.
Margins and returns come first
Before we spend a rupee we work out your break-even ROAS, including returns and shipping. That number decides how hard we can scale, and it's the line every weekly report is measured against.
Built around the Indian fashion calendar
Budgets and creative are planned around the moments your customer actually shops: Diwali and the festive season, wedding season, end-of-season sales and new collection drops. We build audiences ahead of each peak so you're not paying launch-week prices for cold traffic.
Creative that sells the product
For fashion, the creative is the targeting. We test fabric close-ups, styling videos, try-ons and price-anchored statics every week, and move budget to what's working within days rather than at month end.
Who this is for
- Fashion, ethnic wear, footwear and jewellery brands selling on Shopify or their own site
- Brands spending ₹1L or more a month on Meta, or ready to
- Founders who want growth they can see in store revenue, not just in Ads Manager
Results from fashion accounts
Screenshots on every case study.
D2C fashion brandJun 1–24, 2026
6.73x
ROAS in 24 days
- ₹9.23L spend → ₹62.13L revenue
- 2,153 purchases at ₹429 CPA
- ₹2,886 average order, no discounting
High-volume fashion accountJun 1–30, 2026
₹12L
spent in a month at 5.42x ROAS
- 15+ ad sets live at once, no overlap
- Top ad set: 1,205 purchases at 6.74x
- CPA held flat as budget grew
Fresh campaign launchJul 1–13, 2026
5.18x
ROAS in the first 13 days
- ₹88.5K spend → ₹4.58L revenue
- 3.38% link CTR from day one
- Scaling began on day 10
Questions brands ask
More in the main FAQ.
How much do Meta Ads cost for a fashion brand?
Your ad budget is paid directly to Meta and depends on your goals; we work best with brands spending ₹1L or more a month. Our management fee is a separate monthly retainer, quoted after your free audit.
What ROAS should a fashion brand expect from Meta Ads?
It depends on your margins. A good ROAS is one comfortably above your break-even ROAS. Our case studies range from 5.18x on a fresh launch to 6.73x over a month for a D2C fashion brand.
Do you run ads for jewellery and ethnic wear brands?
Yes. We only work with fashion, ethnic wear, couture, footwear and jewellery brands, including anti-tarnish and fine jewellery.
Do I need to give you my ad account?
No. You keep full ownership. We get partner access through your Meta Business Manager, and all data and pixel history stay with you.
Get your free ad account audit.
15 minutes. Where your budget is leaking, your break-even ROAS, and the three changes to make first.