From zero to 5.18x ROAS in 13 days.
A brand-new set of campaigns for an ecommerce brand: 63 purchases and ₹4.58L revenue inside the first two weeks.
5.18xBlended ROAS
₹4.58LRevenue
3.38%Link CTR
247Adds to cart
The challenge
New campaigns usually spend their first weeks learning, often at a loss. The aim was to find winning audiences and creative fast enough to be profitable from the first fortnight.
13-day metrics
- ₹88,501 spend returned ₹4,58,790 in revenue
- Best campaign: 5.88x ROAS, 21 purchases, ₹1,46,610 revenue
- Second: 5.39x ROAS, 19 purchases, ₹1,42,650 revenue
- 25.5% of adds-to-cart turned into purchases
Launch approach
- Five campaigns launched at once on different audiences to find winners fast
- 3.38% CTR from day one showed the creative was landing
- ₹459.74 average CPM in a competitive vertical
- Scaling began on day 10 behind the top two campaigns
Want numbers like these for your brand?
Book a free 15-minute ad account audit. You'll leave with the three changes to make first.