Lead generation · Jun 1–27, 2026 · Meta Ads

2,020 leads at ₹59.87 each.

Meta Lead Forms and WhatsApp messaging campaigns run side by side, with a new campaign launched roughly weekly to keep delivery fresh.

Account managed by Mayang Siddhpura, founder of PeakCraze
₹59.87Average cost per lead
2,020Leads and conversations
₹2.39LTotal spend
6.24LPeople reached

The challenge

The business needed a steady flow of leads at a predictable cost, and wanted to know which channel, instant forms or WhatsApp conversations, gave cheaper leads.

Campaign breakdown

  • Meta Leads (Jun 25): 512 leads at ₹68.52 CPL on ₹500/day
  • WhatsApp (Jun 24): 286 conversations at ₹54.72, the cheapest channel
  • Meta Leads (Jun 3): 429 leads at ₹66.45 CPL
  • WhatsApp (Jun 1 and Jun 10): 452 conversations at ₹56.91 and ₹61.33

What we learned

  • WhatsApp ran about 15–20% cheaper per lead than Meta forms
  • ABO across every campaign, for direct control per ad set
  • Video creative only, in all six campaigns
  • Cost per lead never went above ₹75
Meta Ads Manager screenshot showing ₹59.87 average cost per lead for a lead generation, Jun 1–27, 2026
Campaign overview, six campaigns launched Jun 1–25, 2026 · Meta Ads Manager. Brand name withheld; results from an account managed by our founder.

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