Google Shopping and Performance Max
Your catalogue shown across Shopping, Search, YouTube and Discover, with campaigns split by margin and best-sellers.
Google Ads and Shopping for fashion brands
Search, Shopping and Performance Max campaigns that put your products in front of people already looking for them, from "silk saree online" to "anti-tarnish earrings".
₹2Cr+
Ad spend managed across fashion and jewellery brands
6.73x
Best-month ROAS, across all ad sets
2,153
Purchases for one brand in 24 days
What's included
Every plan starts with a free 15-minute audit and a weekly WhatsApp report.
Product feed clean-up
Titles, colours, fabrics and categories written the way shoppers search, which is often the biggest lever in Shopping.
Search campaigns that convert
Brand, category and competitor searches, with tight negative keyword lists so you don't pay for the wrong clicks.
Tracking you can trust
Google Ads and GA4 conversion tracking checked against Shopify orders before we scale anything.
Why Google works alongside Meta for fashion
Meta creates demand; Google captures it. Someone who saw your reel on Instagram often searches for your brand or the product a few days later. Without Google Ads, that search can land on a competitor or a marketplace listing instead of your store.
The feed is the strategy
In Shopping and Performance Max, Google decides when to show your products based on your product feed. A title like "Kurta Set 12" won't match anything; "Women's Green Chanderi Silk Kurta Set with Dupatta" will. We rewrite titles and attributes the way your customers search.
Spend where the margin is
We group products by margin and performance, so best-sellers and high-margin pieces get the budget and slow movers don't drain it.
Results from fashion accounts
Screenshots on every case study.
D2C fashion brandJun 1–24, 2026
6.73x
ROAS in 24 days
- ₹9.23L spend → ₹62.13L revenue
- 2,153 purchases at ₹429 CPA
- ₹2,886 average order, no discounting
Premium ecommerce brandJun 27, 2026
8.80x
ROAS in a single day
- ₹40.5K spend → ₹3.56L revenue
- 124 purchases at ₹327 CPA
- ₹2,876 average order held
Fresh campaign launchJul 1–13, 2026
5.18x
ROAS in the first 13 days
- ₹88.5K spend → ₹4.58L revenue
- 3.38% link CTR from day one
- Scaling began on day 10
Questions brands ask
More in the main FAQ.
Should a fashion brand run Google Ads or Meta Ads?
Usually both. Meta builds demand with visual creative; Google captures people already searching for your brand or product. Most brands start on Meta and add Google Shopping once they have search demand.
What is Performance Max and does it work for fashion?
Performance Max is Google's campaign type that shows your products across Shopping, Search, YouTube, Gmail and Discover from one campaign. It works well for fashion when the product feed is clean and campaigns are split by margin.
How long before Google Shopping ads work?
Feed fixes and new campaigns go live in the first two weeks. Performance Max typically needs a few weeks of conversion data before it settles, so judge it over the first one to two months.
Get your free ad account audit.
15 minutes. Where your budget is leaking, your break-even ROAS, and the three changes to make first.