8.80x ROAS and ₹3.56L revenue in one day.
A one-day snapshot of a premium brand. A ₹2,876 average order held, with no discounting needed for volume.
8.80xROAS for the day
₹3.56LRevenue
₹40,532Spend
₹2,876Average order value
The challenge
Premium brands can't buy volume with discounts without hurting the brand. The goal was efficient sales at full price, driven by high-intent audiences.
Standout ad sets
- 16.28x ROAS: 7 purchases at ₹245.91 CPA, ₹4,004.57 average order
- 13.07x ROAS: 16 purchases at ₹251 CPA, ₹52,475 revenue
- 12.11x ROAS: 28 purchases at ₹204.27 CPA, ₹69,258 revenue
- 124 purchases on the day at ₹326.87 average CPA
Why it worked
- High-intent retargeting segments drove the 12–16x ad sets
- Premium positioning held, with no discount needed for volume
- ₹327 CPA against a ₹2,876 AOV gives strong unit economics
- Spend spread across ad sets, so no single point of failure
Want numbers like these for your brand?
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