₹12L a month at 5.42x average ROAS.
A high-volume fashion account with 15+ ad sets live at once, kept profitable through the whole month as budgets grew.
5.42xAverage ROAS, 15+ ad sets
₹12.03LMonthly spend
47.8LImpressions
15.2LPeople reached
The challenge
At ₹12L a month, the risk is audiences overlapping and ad sets competing with each other, which pushes CPA up as spend rises. The account needed structure that could absorb budget without losing efficiency.
Account management
- 15+ simultaneous ad sets with zero audience overlap
- Top-volume ad set: 1,205 purchases at 6.74x ROAS, ₹13,76,589 revenue
- 7.09x ROAS on a ₹5,000/day ad set: 73 purchases, ₹93,986 revenue
- Three ad sets flagged “High performing” by Meta
Scale indicators
- One ad set drove 1,547 purchases and ₹22,99,691 revenue at 5.78x
- Another: 406 purchases, ₹5,07,818 revenue at 5.91x
- 5x+ ROAS held across most ad sets at this budget
- CPA stayed flat as budget increased
Want numbers like these for your brand?
Book a free 15-minute ad account audit. You'll leave with the three changes to make first.